Four Corners Framing started as a referral — which, honestly, is the best way to meet a new client. Mark and Heather Wingenroth had been running a solid custom framing operation for years, but their digital presence was still living on a free web builder app that wasn’t doing them any favors. They’d just made a significant investment: a beautiful new facility where northwest Indianapolis, southwest Carmel, and southeast Zionsville all shake hands. The space was a serious upgrade. The website needed to catch up.

The timing was actually perfect. With the new building came more elbow room and a showroom that genuinely wows when you walk in. But the new location was just a little off the beaten path, which meant the site had to do more of the heavy lifting. It needed to say: here’s why it’s worth the trip.

Two things drove the whole approach. First, a capability piece, showing off the new space and the craft behind it. Second, an education piece, because a lot of people don’t fully understand why archival and conservation framing matters until someone explains it well. We leaned into that with some interactive explainer content and copy that didn’t take itself too seriously. Custom framing is a tactile, personal, even emotional thing. The writing needed to reflect that.

Design-wise, the philosophy was simple: get out of the way and let the work speak. Clean layouts, strong typography, plenty of room for the photography to breathe. When your product is visual, the last thing you want is a website competing with it.

I think the result feels like them, warm, approachable, and quietly confident about what they do. Which is a pretty good thing to feel like.

Concept, Creative Direction, Copywriting, and Programming by Bernie Combs. Principal Photography by David Pluimer.