Here are a series of 15-second spots that helped to frame the unique selling proposition of the 4:59 barberlounge brand — namely that “real men don’t belong in female-centric salons.”
Another little twist for this campaign was when we bought the spots as “bookends.” The strategy was to wrap each of the 4:59 spots around another advertiser’s 30-second spot. The effect is pretty cool and catches the listener a little off guard, plus doubles the call to action frequency. Kind of clever.
Concept, copy, and VO by Bernie Combs. Audio Engineering by Earshot Audio Post.