Amy Lee had an idea. Bridal, Prom, and LBD (little black dress) meet consignment. “Just because it’s consignment doesn’t mean it’s used,” Amy likes to say, and apparently she’s right. With the doors now open, she has hundreds of gently and never worn designer dresses at value prices. At our initial meetings, we discussed identity needs, business planning, interiors and naming. Amy shared a few sketches, a couple of naming ideas and talked a lot with her hands. I dig that in clients. Then I went back to the studio and broke out some ideas of my own and together, I think we nailed it. What do you think?
Creative Direction and Production by Bernie Combs.