Dental Ceramics LTD. A modern look for an old-world dental lab.

Here’s an example of a family business that’s been around for over 40 years and wants to communicate the quality craftsmanship that’s brought them this far, but do it in a new way. I started by re-imagining their identity and bringing their owner and chief smile engineer, Joe McCann to the forefront of their external communications. Then we shot some tasty photography and brought it all together in an identity package and website that serves as brochure, education forum and opinion blog at the same time. Very efficient, very friendly and very affordable.

Pictured here is a recent facelift to the original website. The content remains basically unchanged with the addition of a custom, pre-paid UPS shipping module we designed allowing the lab’s clients to easily ship cases from anywhere is the US.

Concept, Creative Direction, Photography and Programming by Bernie Combs.