Dental Ceramics LTD. A modern look for an old-world smile engineer.

Here’s an example of a family business that’s been around for over 40 years and wants to communicate the quality craftsmanship that’s brought them this far, but do it in a new way. I started by re-imagining their identity and bringing their owner and chief smile engineer, Joe McCann to the forefront of their external communications. Then we shot some tasty photography and brought it all together in a identity package and website that serves as brochure, education forum and opinion blog at the same time. I then took the photography and extended that into cards and other leave-behind collateral. Very efficient, very friendly and very affordable.

Concept, Creative Direction, Photography and Programming by Bernie Combs.